Power Award for Customer Satisfaction, one of Dan’s proudest achievements.

Post-Kellogg he spent some time at a B2B financial services company, then nearly 10 years at Discover Card – where he played a key role in them winning their first-ever J.D. He took his first marketing class and finally learned that what he had been doing for four years had names, frameworks, and structure behind it. He decided to apply to business school at the Kellogg School of Management. His focus was on sports and automotive collectibles, and he quickly learned the ins and outs of direct mail, newspapers, and magazines. He worked as a product manager at The Danbury Mint, a direct-to-consumer collectibles company. He had no idea what he wanted to do, but in hindsight, marketing is the perfect combination of psychology and communications). This created an open-mindedness in Dan that has served him well in his career.Īfter graduating from the University of Pennsylvania with a degree in Psychology and Communications, Dan naturally turned to marketing. And he was also constantly encouraged to try new things, be it different types of international cuisine or school subjects. In this episode, Dan Gingiss shares more about how you can create a remarkable customer experience for your customers that not only makes them stay, but also share your company with others.ĭan Gingiss was born and raised in the suburbs of Chicago, along with his older brother and his younger sister.ĭan’s parents always pushed him to be successful but in a fair and nurturing way – “A’s, B’s, and C’s are your problem D’s and F’s are our problem” was a favorite refrain of Dan’s dad.

If most of your customers leave the moment they buy your product or service, your sales and marketing have to do double the effort to replace the lost one and acquire a new one.

And your leadership is important in creating really wonderful customer experiences.Īs Dan says in the podcast, it’s similar to a leaky bucket. Instead of focusing on acquiring new customers focus on retaining your current ones and delivering a remarkable customer experience. And although it’s not necessarily wrong, it doesn’t have to be that hard – there is an easier and better way. It’s about creating remarkable experiences that make your customers keep coming back.Īre you struggling to meet your revenue goals? Are you trying so hard to sell your products and services?Ĭhances are, you’re pouring more time, money, and effort into sales and marketing.

The danbury mint reviews